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Effective Managerial Communication PRL Quiz 2

Read the paper following paper to answer the quiz below.
Szkudlarek, B., Osland, J. S., Nardon, L., & Zander, L. (2020). Communication and culture in international business–Moving the field forward. Journal of World Business55(6), 101126.

Question 1: What is the primary focus of traditional international business (IB) research on communication, as critiqued by the authors?

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Question 2: According to the authors, what aspect of communication is largely missing in current IB research?

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Question 3: What is the suggested shift in perspective for studying communication in IB according to the authors?

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Question 4: Which of the following methodologies do the authors suggest is under utilised in IB communication research?

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Question 5: What do the authors propose as necessary for a more holistic view of communicative processes in IB?

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Question 6: In the context of 'emic' and 'etic' perspectives in IB research, what do the authors emphasise?

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Question 7: What critical aspect do the authors suggest should be included in future IB communication research?

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Question 8. According to the authors, what is a major limitation of current research in communication in IB?

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Question 9. What is the main critique of the field of International Business (IB) regarding communication, as mentioned in the paper?

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Question 10. According to the study, what is a significant gap in the research on intercultural communication competence (ICC)?

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Question 11. What recommendation do the authors make for future research directions in communication in IB?

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Question 12. In the context of communication research in IB, what do the authors suggest about the emotional value and well-being perspective?

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