Question 2: According to the authors, what aspect of communication is largely missing in current IB research?
Question 3: What is the suggested shift in perspective for studying communication in IB according to the authors?
Question 4: Which of the following methodologies do the authors suggest is under utilised in IB communication research?
Question 5: What do the authors propose as necessary for a more holistic view of communicative processes in IB?
Question 6: In the context of 'emic' and 'etic' perspectives in IB research, what do the authors emphasise?
Question 8. According to the authors, what is a major limitation of current research in communication in IB?